Covid-19 confinement – Probably the right time to consider your CRM – Part 3

User experience is important

One of the most crucial criteria of choosing a CRM system is how you feel and what you experience when you use it.

Does it help you? Is it intuitive? Or is there something that irritates you or slows you down?

For example, you can ask the vendor to show you how many clicks it takes to do a specific task. As you watch, ask yourself: How effective (and enjoyable) is the user interface? Are the buttons labeled clearly? Is the flow of actions logical?

All this constitutes user experience.

So, when you are watching a demo or testing out a CRM system, make sure to evaluate the system’s user interface, as well as its ease of use.

How important is a user-friendly CRM system, you ask?

According to survey, it is very important!

Answering to “What do you consider to be important when choosing a new CRM solution?“. Based on more than 1,000 responses to a CRM provider, 86% of prospects cite user-friendliness as their most important factor for choosing a new system!

Their research also shows that ease of use is the most important factor in CRM adoption, so don’t underestimate a simple, user-friendly interface.

The interest of a CRM is to be able to gather information. The only way to reach this goal is to have a CRM correctly filled and to obtain this, you need an user-friendly interface and a easy workflow.

Otherwise, it will not work…garbage in….garbage out.

The role of Vincent Soumoy is to adapt the interface to your best usage …contact us

Contact us for any information or pricing.