What is Customer Relationship Management?
Customer relationship management (CRM) is an approach to managing a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company’s website, telephone, email, live chat, marketing materials and more recently, social media.
Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.
The right questions before to select a CRM
You will find on the market a lot of CRM solutions, at various pricing and with numerous capabilities.
Define your needs
To define its needs is not to list all wanted capabilities.
Your business is unique in terms of its processes, customer base and growth dynamics.
So, committing to a set of standard, basic or inflexible functions is simply not wise. What you need is a scalable CRM solution!
As your business grows, so will your CRM needs. That’s why you need to make sure that the CRM solution you choose can be easily upgraded to the next more sophisticated version.
Another thing to remember is that very often CRM software comes with a lot of functions that need to appeal to a wide spectrum of businesses. But, why pay for the functions you don’t need or use?
Ask yourself – does everyone in your company really need all the bells and whistles a CRM can offer?
This also applies to the number of users in your company. Perhaps, different users need different user plans. Thus, sales departments might need a CRM with an advanced sales set while your communication team may need to only use the marketing-related functionality.
One thing is clear – stay away from the “one-size-fits-all” solutions; instead choose the CRM that can adapt to your needs!
What are your targets for tomorrow?
- To have a best knowledge of your customer.
- To increase the customer satisfaction.
- To increase your sales efficiency.
- To anticipate your prospects and customers needs.
- To save time of all your concerned services.
- To link sales and marketing activities.
- To sell better.
If you do not know your target, you will not be able to decide if this target is reached or not and if your CRM is efficient.
The role of Vincent Soumoy is to listen your business and to help you to define your target and need …contact us
Contact us for any information or pricing.